View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Jobs to Be Done |  Innovation Design Thinking |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Wochen | 1 Tag bis mehrere Wochen | 20-45 min |
Participantsdifferent | 5-12 Interviews | 4-10 | Based on research question |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Problem Statement, Prototype, Test Learnings | Content groups, Label set, IA hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | InnovationPrototypeResearch | Information architectureNavigationStructure |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
