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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Design Thinking |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Wochen | 1 Tag bis mehrere Wochen | 45–90 min |
Participantsdifferent | 5-12 Interviews | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Problem Statement, Prototype, Test Learnings | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | CustomerOutcomesNeeds | InnovationPrototypeResearch | SynthesisQualitativeRoot cause |
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