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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Innovation Design Sprint | ![]() UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Wochen | 4-5 Tage | 45–90 min |
Participantsdifferent | 5-12 Interviews | 5-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Prototype, Test Findings, Decision Rationale | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | CustomerOutcomesNeeds | Design sprintPrototypeValidationInnovation | SynthesisQualitativeRoot cause |
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