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| Criterion |  Product Discovery Jobs to Be Done |  Decision Making Delphi Method |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | High |
Timedifferent | 1-3 Wochen | 1-4 Wochen | 1-4 Wochen |
Participantsdifferent | 5-12 Interviews | 6-30 Experten | 1-6 |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Expert Forecast, Consensus Range, Assumption Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | CustomerOutcomesNeeds | ForecastingExpertsDecisionStrategy | ExperimentsGrowthAnalyticsValidation |
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