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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation Decision Jam |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 60-90 min | 15-30 min |
Participantsdifferent | 5-12 Interviews | 4-10 | 1-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Problem Cluster, Prioritized Challenge, Experiment | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | CustomerOutcomesNeeds | FacilitationDecisionProblem solvingWorkshop | GoalsPlanningMeasurementAlignment |
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