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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation Alignment Mapping |  Innovation Round Robin Brainstorming |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-2 h | 20-45 min |
Participantsdifferent | 5-12 Interviews | 4-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Alignment Map, Open Issues, Decision Questions | Idea List, Cluster, Shortlist |
Tagsno overlap | CustomerOutcomesNeeds | AlignmentStakeholdersStrategyFacilitation | BrainstormingIdeationFacilitationInclusionCreativity |
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