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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Affinity Diagramming |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 Wochen | 45–90 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 5-12 Interviews | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Theme clusters, Insight statements, Opportunity areas | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeRoot cause | InnovationPrototypeResearch |
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