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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Affinity Diagramming |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 45–90 min | 1-2 h |
Participantsdifferent | 5-12 Interviews | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Theme clusters, Insight statements, Opportunity areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeRoot cause | AlignmentStakeholdersStrategyFacilitation |
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