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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Wochen10-20 min15-45 min
Participantsdifferent
5-12 Interviews4-100+2-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
ComparisonFacilitationAlignment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique