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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation 1-2-4-All |  Innovation Rolestorming |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 10-20 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 4-100+ | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Idea List, Shared Insights, Emergent Themes | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | CustomerOutcomesNeeds | FacilitationInclusionIdeation | BrainstormingIdeationCreativity |
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