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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen10-20 min
Participantsdifferent
5-12 Interviews4-100+
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent Themes
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram