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| Criterion |  UX Research Customer Journey Mapping |  Innovation Starbursting |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 30–60 min |
Participantsdifferent | 4-10 | 3-10 | 4-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Star-Shaped Question Map, Question List, Assumption List | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationWorkshopDiscovery | SynthesisQualitativeWorkshop |
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