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| Criterion |  UX Research Customer Journey Mapping |  Innovation Starbursting |  Innovation Brainwriting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 15-30 min |
Participantsdifferent | 4-10 | 3-10 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Star-Shaped Question Map, Question List, Assumption List | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationWorkshopDiscovery | BrainstormingCollaborationInclusionIdeas |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
