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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy SMART Goals |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Low |
Timedifferent | 2-4 h | 15-30 min |
Participantsdifferent | 4-10 | 1-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | JourneyServiceService design | GoalsPlanningMeasurementAlignment |
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