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| Criterion |  UX Research Customer Journey Mapping |  Innovation Rolestorming |  Innovation Round Robin Brainstorming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 20-45 min |
Participantsdifferent | 4-10 | 3-12 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativity | BrainstormingIdeationFacilitationInclusionCreativity |
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