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| Criterion |  UX Research Customer Journey Mapping |  Innovation Reverse Brainstorming |  Innovation Round Robin Brainstorming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 20-45 min |
Participantsdifferent | 4-10 | 3-12 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Reverse Ideas, Risk Themes, Solution Ideas | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityRisk | BrainstormingIdeationFacilitationInclusionCreativity |
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