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| Criterion |  UX Research Customer Journey Mapping |  Innovation Reverse Brainstorming |  Facilitation 1-2-4-All |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 10-20 min |
Participantsdifferent | 4-10 | 3-12 | 4-100+ |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Reverse Ideas, Risk Themes, Solution Ideas | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityRisk | FacilitationInclusionIdeation |
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