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| Criterion |  UX Research Customer Journey Mapping |  Innovation Reverse Brainstorming |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Low |
Timedifferent | 2-4 h | 30-60 min |
Participantsdifferent | 4-10 | 3-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityRisk |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
