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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Nominal Group Technique |  Innovation Round Robin Brainstorming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 60-120 min | 20-45 min |
Participantsdifferent | 4-10 | 5-12 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ranked Ideas, Clarified Options, Group Priority | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | FacilitationPrioritizationVotingInclusion | BrainstormingIdeationFacilitationInclusionCreativity |
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