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| Criterion |  UX Research Customer Journey Mapping |  UX Research Empathy Mapping |  Innovation Starbursting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30–60 min | 30-60 min |
Participantsdifferent | 4-10 | 4-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Empathy Map, Assumptions List, Research Gaps | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeWorkshop | BrainstormingIdeationWorkshopDiscovery |
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