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| Criterion |  UX Research Customer Journey Mapping |  Innovation Design Charrette |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | Halber Tag bis mehrere Tage | 45–90 min |
Participantsdifferent | 4-10 | 10-50 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyServiceService design | BrainstormingWorkshopCollaborationIdeation | SynthesisQualitativeRoot cause |
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