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| Criterion |  UX Research Customer Journey Mapping |  Innovation Brainwriting |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 15-30 min | 30-60 min |
Participantsdifferent | 4-10 | 3-12 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea sheets, Expanded concepts, Prioritized list | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationCreativityWorkshopDivergence |
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