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| Criterion |  UX Research Customer Journey Mapping |  Architecture Architecture Inception Canvas |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 4-10 | 3-8 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Inception Canvas, Risks, Goal List, Open Questions | KPI Tree, Owner List |
Tagsno overlap | JourneyServiceService design | AlignmentArchitectureCanvas | MetricsStrategyAlignmentMeasurement |
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