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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  Operations A3 Problem Solving |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 45–90 min | 45-90 min |
Participantsdifferent | 4-10 | 3-10 | 2-5 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | A3 Report, Action Plan, Root Cause Analysis |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | LeanProblem solvingCoachingOperations |
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