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| Criterion |  Systems Thinking Intervention Mapping |  Growth A/B Testing |  Growth Pirate Metrics AARRR |
|---|---|---|---|
Purposedifferent | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | High | High | Medium |
Timedifferent | 1-5 Tage | 1-4 Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 4-12 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | ChangeSystems thinkingCapability | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments |
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