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| Criterion |  Product Strategy Impact Mapping |  UX Research Surveys |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 45-90 min | 3-14 Tage | 45-90 min |
Participantsdifferent | 3-8 | 50+ | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Survey Results, Charts, Segment Insights | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | QuantitativeResearchValidation | GrowthStrategyMarketPortfolio |
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