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| Criterion |  Product Strategy Impact Mapping |  Business Strategy Strategy Map |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 45-90 min | 2-4 h workshop plus review | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-8 | 4-10 | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Strategy Map, Objective Set, Cause-Effect Hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | AlignmentExecutionGoalsCausality | StrategyMetricsExecution |
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