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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumLowMedium
Timedifferent
45-90 min1-5 Tage90-180 min initial, dann laufend
Participantsdifferent
3-8Nutzertraffic3-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsInterest Metrics, Conversion Signal, Learning NoteKPI Tree, Owner List
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandGrowth
MetricsStrategyAlignmentMeasurement
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning