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| Criterion | ![]() Product Strategy Impact Mapping | ![]() Business Strategy GAP Analysis | ![]() Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-3 h | 30-60 min |
Participantsdifferent | 3-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes | ICE Table, Top Idea List |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning | PrioritizationScoringGrowthDecision |
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