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| Criterion |  Product Strategy Impact Mapping |  Decision Making Decision Matrix |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timesame | 45-90 min | 45-90 min | 45-90 min |
Participantsdifferent | 3-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Decision Matrix, Scoring Rationale, Selected Option | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | DecisionCriteriaScoringTradeoffs | GrowthStrategyMarketPortfolio |
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