methodatlas
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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
45-90 min30-60 min1-5 Tage
Participantsdifferent
3-82-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsCounter Metric List, Guardrail DefinitionsInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
OutcomesStrategyBehaviorPlanning
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree