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| Criterion |  Product Strategy Impact Mapping |  Innovation Brainstorming |  Facilitation Consensus Workshop |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-90 min | 30-60 min | 1-3 h |
Participantsdifferent | 3-8 | 4-12 | 5-30 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Idea pool, Theme clusters, Shortlist | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | BrainstormingIdeationCreativityWorkshopDivergence | FacilitationConsensusWorkshopAlignment |
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