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| Criterion |  Product Strategy Impact Mapping |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low |
Timedifferent | 45-90 min | 30-60 min |
Participantsdifferent | 3-8 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
