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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
45-90 min1-3 h1-5 Tage
Participantsdifferent
3-83-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
OutcomesStrategyBehaviorPlanning
FlowMeasurementConstraints
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning