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| Criterion |  Product Strategy Impact Mapping |  UX Research Affinity Diagramming |
|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low |
Timedifferent | 45-90 min | 45–90 min |
Participantsdifferent | 3-8 | 3-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | SynthesisQualitativeRoot cause |
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