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Criterion
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
LowHighMedium
Timedifferent
30-60 minMehrere Wochen30-90 min
Participantsdifferent
2-82-6 researchers plus sample1-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
ICE Table, Top Idea ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesDecision Tree, Option Map, Assumption List
Tagsno overlap
PrioritizationScoringGrowthDecision
OutcomesInnovationResearchQuantitative
DecisionTreeOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking