View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Strategy ICE Scoring |  Decision Making Decision Matrix |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 45-90 min | 45–90 min |
Participantsdifferent | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | ICE Table, Top Idea List | Decision Matrix, Scoring Rationale, Selected Option | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | PrioritizationScoringGrowthDecision | DecisionCriteriaScoringTradeoffs | SynthesisQualitativeRoot cause |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
