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| Criterion |  Product Strategy ICE Scoring |  Business Strategy Blue Ocean Strategy Canvas |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 2-4 h | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Strategy Canvas, Value Curve, ERRC Actions | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | PrioritizationScoringGrowthDecision | StrategyPositioningInnovationValue | DecisionCriteriaScoringTradeoffs |
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