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Criterion
How Might We
Innovation
How Might We
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitydifferent
LowMediumMedium
Timedifferent
30–45 min1-3 h1-2 h
Participantsdifferent
1-102-81-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsMorphological Box, Concept Combinations, Idea ShortlistConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
FramingOpportunityIdeationQuestions
IdeationInnovationCreativity
KnowledgeConceptsMappingSensemaking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom