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| Criterion |  Innovation How Might We |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–45 min | 30-60 min | 45-90 min |
Participantsdifferent | 1-10 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | FramingOpportunityIdeationQuestions | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio |
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