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Criterion
How Might We
Innovation
How Might We
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitysame
LowLow
Timedifferent
30–45 min30-60 min
Participantsdifferent
1-102-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsICE Table, Top Idea List
Tagsno overlap
FramingOpportunityIdeationQuestions
PrioritizationScoringGrowthDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Impact Filter
Decision Making
Impact Filter