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| Criterion |  Innovation How Might We |  Growth Funnel Analysis |
|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–45 min | 1-3 h |
Participantsdifferent | 1-10 | 1-5 |
Formatdifferent | Workshop + async | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | FramingOpportunityIdeationQuestions | AnalyticsConversionGrowth |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
