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| Criterion |  Innovation How Might We |  Growth Flywheel |
|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–45 min | 60-120 min |
Participantsdifferent | 1-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | FramingOpportunityIdeationQuestions | GrowthRetentionConversion |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
