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| Criterion |  Innovation How Might We |  Business Strategy Ansoff Matrix |  Facilitation 1-2-4-All |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–45 min | 45-90 min | 10-20 min |
Participantsdifferent | 1-10 | 2-8 | 4-100+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Ansoff Matrix, Growth Options, Risk Notes | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | FramingOpportunityIdeationQuestions | GrowthStrategyMarketPortfolio | FacilitationInclusionIdeation |
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