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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumLowMedium
Timedifferent
Multiple workshops over several weeks45-90 min1-2 h
Participantsdifferent
2-83-123-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkExpectation Map, Alignment Notes, AgreementsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthBehaviorRetention
AlignmentStakeholdersTeam
GrowthMetricsAlignmentRetention
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree