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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
Multiple workshops over several weeks45-90 min60-120 min
Participantsdifferent
2-82-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDecision Matrix, Scoring Rationale, Selected OptionFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
GrowthBehaviorRetention
DecisionCriteriaScoringTradeoffs
GrowthRetentionConversion
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric