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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowLow
Timedifferent
120 min initial, dann laufend30–60 min per interview30–60 min
Participantsdifferent
3-61 participant per interview4-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
HEART-GSM Table, DashboardInterview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming