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| Criterion |  UX Research HEART Framework |  UX Research Personas |
|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitysame | Medium | Medium |
Timedifferent | 120 min initial, dann laufend | 1-3 Tage |
Participantsdifferent | 3-6 | Internes Team |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | ResearchCustomerSynthesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
