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| Criterion |  UX Research HEART Framework |  Innovation Lean Startup |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 120 min initial, dann laufend | Wochen bis Monate je Lernzyklus | 1-4 Wochen |
Participantsdifferent | 3-6 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | HEART-GSM Table, Dashboard | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
