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| Criterion | ![]() UX Research HEART Framework | ![]() UX Research Empathy Mapping | ![]() UX Research Personas |
|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 120 min initial, dann laufend | 30–60 min | 1-3 Tage |
Participantsdifferent | 3-6 | 4-8 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |
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